Tom provides hands on one-on-one and group training for new and experienced users and practitioners of qualitative research. This comes from over a decade of real world experience as well as Tom's ongoing training and study from leaders in the industry. While Tom does not offer certification in focus group moderation - Tom does bring client teams and individuals up to speed with new and traditional methods used in the field, best practices, what works, what doesn't, and why across hundreds of qualitative research engagements for dozens of clients.
You'll receive a day of training that includes a detailed review of the most valuable techniques, tools and strategies that have proven effective in Tom's extensive and ongoing work for the largest of Fortune 500 companies. Students are also provided a workbook and CD including sample screeners, invites and discussion guides, checklists to help insure that your projects run smoothly, "safety nets" - client and supplier side common mistakes to look out for and how to prevent them, unique services and deliverables that client teams appreciate, etc. All of this will be immediately useful for marketers and researchers alike.
Contact Tom at 646-290-7101 for more information.
