* focus groups (traditional and telephone/online)
* synectics ideation groups
* expert brainstorming sessions
* in-depth interviews
* website usability research
* consumer trial/ taste testing
* intercept studies
* other studies in person, via phone & internet
Tom also offers valuable training for those interested in developing inhouse expertise. Consider your internal staff, research suppliers and moderators. When was the last time these folks took training and proactively sought to improve methods and tools that directly impact the quality of your research designs and data collection, use of your time and dollars, value of your deliverables, engagement of the client team, etc.?
There are plenty of good options available to you in terms of training. If Tom's program isn't right for you, he'll happily refer you to others which may be a better fit for your specific needs.
